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What Does an Art Business Have in Common With Weeble Wobbles?

Do you remember the classic kids toy the Weeble Wobble? I can still hear the tv commercial jingle in my head, "Weebles wobble but the don't fall down!"

While you might not physically want to resemble a Weeble Wobble, they are a great example of the mental fortitude artists need to succeed in art licensing. You will get more NO's than YES's when you submit art to manufacturers. If you are easily discouraged, you might never get to your yes.

Art licensing is art for commercial purposes. Manufacturers are looking for art that they feel will help them sell more products. So a coffee mug company that sells to stores with a country or folk art feel, won't want to license trendy colored patterns because that isn't what their clients are looking for. However a coffee mug company that sells to boutiques looking for modern and trendy products, could be a good fit.

The key to dealing with the many, many NO's you will encounter is to learn how to not to take them personally. You are looking for a company that creates a product that sells to stores and consumers who want your style of art. It is better to be told no by a company that isn't a good fit than to get a yes and have poor sales.

Here are three tips to build your "Weeble Wobble Bounce Back" skills:

Don't be afraid of rejection. Rejection is inevitable and without showing your work to manufacturers who license art, you will never be accepted. Get in the frame of mind to expect more people saying "no thank you" then yes, we want to use your art.
Listen to feedback. Sometimes you won't be told why your art wasn't chosen but there are times when you have the opportunity to ask questions. If you can, ask why they chose the art that they did and if they have any suggestions for how you can make your art more desirable for them in the future. If you can accept the no and learn from feedback, your chances of getting a yes the next time greatly improve.
Don't take rejection personally. No artist can create art that will work for every company out there so don't take rejection as a sign that they don't like you personally or that your art isn't good. I like this mindset instead: No just means my art isn't a fit for their products at this time.

Artists in licensing need to balance creating art that is unique and authentic to them and that is a fit in the marketplace. Finding where your art fits will come with its share of rejection so learn to bounce back so you get to your yes's.

Get a jump start on licensing your art by claiming the first chapter of the eBook "How to Get Started in Art Licensing" FOR FREE when you visit http://www.artlicensinginfo.com/freebie.html

From Tara Reed, a licensed artist who is doing what she is teaching and creator of http://www.artlicensinginfo.com/ the place for artists to learn how to earn an income licensing their art, from experts in the industry.

Make art. Make plans. Make money.?

Source

The Battle: Lead With Product OR Lead With the Business?

As long as I have been a network marketer the battle between leading with your product vs. leading with your business has raged on. Arguments on both sides of the question have valid points.

Leading with the Product
Nothing happens until product or services are sold and that's not exclusive to network marketing companies. Everyone must make a sale in order to get paid. So, leading with the product makes perfectly good sense.

By building a large following of repeat customers you build a repetitive monthly income. Becoming a product of the product makes you a walking billboard for your product or service. You, of course, are required to find and approach people who have a need to fill and an interest in what you have to offer.

Roughly 90% of all network marketing customers use the product and never intend to do anything with the business. So, it is wise to go after the larger piece of the pie.

Of course, you will want to mention to everyone that becomes a customer that there is a business opportunity or a way they could get their product or service for free simply by sharing with others. But making reference to the business is only to avoid missing those few who would consider an additional source of income. Not mentioning it is a just not good business

Leading with the Business
There are only two ways to make money to become financially secure... and having a J.O.B. (just over broke) is NOT one of them. Leverage is the way to become wealthy and independent. Leverage is the use of available assets to create a large return.

The first way to make money is to put money to work for you and live off the return on the investment. Of course this requires that you have a large sum of money to put to work for you.

The second way to become wealthy is to have people at work for you. For instance, the owner of a manufacturing firm has the benefit of hours and hours of labor performed by the company's employees, there by leveraging his or her time.

Creating a network marketing business creates leverage of the second type, people at work with you. Every time you put a business builder into your organization you leverage your time. By yourself you only have the hours you can put into your business. By adding just one person into your organization you have effectively leveraged your time by a factor of two. You've now doubled the time spent on your business.

By leading with the business the magic of the network marketing model - duplication -can be realized.

Since obviously the battle between what to lead with will continue, the best advise and the key to moving your business forward is to be flexible. Be two-headed about it. Be ready to step forward on either foot and that depends upon with whom you are talking and what's important to them.

Rick Lelchuk
The Healthy Networker
Assisting you to develop yourself as
A Healthy Successful Marketer and as
A Healthy Vibrant Person.
305-816-9955

Source

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The Battle: Lead With Product OR Lead With the Business?

As long as I have been a network marketer the battle between leading with your product vs. leading with your business has raged on. Arguments on both sides of the question have valid points.

Leading with the Product
Nothing happens until product or services are sold and that's not exclusive to network marketing companies. Everyone must make a sale in order to get paid. So, leading with the product makes perfectly good sense.

By building a large following of repeat customers you build a repetitive monthly income. Becoming a product of the product makes you a walking billboard for your product or service. You, of course, are required to find and approach people who have a need to fill and an interest in what you have to offer.

Roughly 90% of all network marketing customers use the product and never intend to do anything with the business. So, it is wise to go after the larger piece of the pie.

Of course, you will want to mention to everyone that becomes a customer that there is a business opportunity or a way they could get their product or service for free simply by sharing with others. But making reference to the business is only to avoid missing those few who would consider an additional source of income. Not mentioning it is a just not good business

Leading with the Business
There are only two ways to make money to become financially secure... and having a J.O.B. (just over broke) is NOT one of them. Leverage is the way to become wealthy and independent. Leverage is the use of available assets to create a large return.

The first way to make money is to put money to work for you and live off the return on the investment. Of course this requires that you have a large sum of money to put to work for you.

The second way to become wealthy is to have people at work for you. For instance, the owner of a manufacturing firm has the benefit of hours and hours of labor performed by the company's employees, there by leveraging his or her time.

Creating a network marketing business creates leverage of the second type, people at work with you. Every time you put a business builder into your organization you leverage your time. By yourself you only have the hours you can put into your business. By adding just one person into your organization you have effectively leveraged your time by a factor of two. You've now doubled the time spent on your business.

By leading with the business the magic of the network marketing model - duplication -can be realized.

Since obviously the battle between what to lead with will continue, the best advise and the key to moving your business forward is to be flexible. Be two-headed about it. Be ready to step forward on either foot and that depends upon with whom you are talking and what's important to them.

Rick Lelchuk
The Healthy Networker
Assisting you to develop yourself as
A Healthy Successful Marketer and as
A Healthy Vibrant Person.
305-816-9955

View the original article here